Glossary
Key performance indicator (KPI)
A quantifiable metric selected to evaluate the success of a campaign or business objective, such as CPA, ROAS, or retention rate.
More in analytics and data
Where the numbers are stored, shaped and read.
Glossary
A quantifiable metric selected to evaluate the success of a campaign or business objective, such as CPA, ROAS, or retention rate.
Where the numbers are stored, shaped and read.