Mumbrella
Mumbrella Reports Roger Dunn Joins Thrad as Chief Commercial Officer
Roger Dunn has joined Thrad as chief commercial officer. Dunn most recently served as global retail media lead at Diageo, and he brings almost two decades of experience in media and retail media to the role.
As CCO, Dunn will oversee Thrad's commercial relationships, revenue growth, and global go-to-market strategy. Thrad is a San Francisco advertising technology company, and Dunn joins CEO Andrea Tortella's leadership team.
Dunn is a long-time Australia-based executive who has been a key figure in the country's media and retail media sector. He spent much of his career within WPP, at Mediacom and GroupM, where he led e-commerce and digital advertising.
The appointment was reported in May by Mumbrella, a major Australian marketing trade publication, in an article by chief reporter Eleanor Dickinson. Mumbrella described Dunn as an "adtech heavyweight" and noted his move from Diageo to Thrad. The report ran with a photo of Dunn alongside Thrad CEO Andrea Tortella.
Dunn has since shared his view on how AI agents are reshaping product discovery in Microsoft's All in on AI series.