Thrad CEO speaks the agile brand podcast

The Agile Brand Podcast covers how marketing organisations adapt as the channels underneath them change — which is the position most brands now find themselves in as users move from search results to AI assistants.

Thrad’s argument is that this is a structural shift rather than a new placement: when someone describes a problem to an assistant instead of typing keywords, the intent signal is richer and the old playbook of keywords, clicks and cookies no longer maps onto it.