This time Thrad was a case study for AWS.

The world of advertising and marketing is on the verge of a massive transformation, and Thrad.ai is leading the charge. The key? Agentic AI.

We recently had the incredible opportunity to be featured on the AWS page in their "Let's Build a Startup" series. The episode, "Thrad.ai: Road to agentic marketing," dives deep into our journey and the revolutionary technology we are building. We worked with a team of 8 from AWS for 8 weeks, building agents for Thrad and this feature highlighted our joint efforts, showcasing the application of agents in advertising powered by AWS.

If you missed the live stream, here’s a recap of what we discussed and why agentic AI is the future of marketing.

What is Agentic Marketing?

For too long, marketers have been burdened with manual tasks, disjointed data, and complex tools. Traditional AI offered automation, but it still required significant human oversight.

Agentic AI changes the game entirely.

Instead of just automating tasks, agentic AI employs autonomous "agents" that can reason, plan, and execute complex marketing strategies. Think of it as hiring a team of digital experts who can:

• Analyze market trends

• Develop multi-channel campaigns

• Optimize ad spend in real-time

• Personalize customer journeys at scale

This technology allows marketing professionals to move from being operators to strategists, focusing on creative and high-level planning while the AI agents handle the execution.

The Thrad.ai Journey

In the video, we discussed our origins and the mission that drives us: to build the world's most advanced agentic platform for advertising. We shared insights into the challenges we faced and the breakthroughs we achieved while developing an AI that can truly understand and navigate the complexities of the modern marketing landscape.

Our goal isn't just to build a better tool; it's to create an entirely new paradigm for how brands connect with their audiences.

Accelerated by AWS

A core part of our story is our collaboration with the AWS Prototyping team. Building a platform as sophisticated as Thrad.ai requires immense computational power, reliability, and cutting-edge infrastructure.

As part of the AWS Agentic Prototyping Bootcamp, our team worked hand-in-hand with AWS experts to accelerate our development. This partnership allowed us to rapidly scale our capabilities, refine our models, and ensure our platform is robust, secure, and ready to handle the demands of global brands.

The Future is Here

Our feature on the AWS "Let's Build a Startup" series is more than just a milestone for us—it's a signal to the industry that agentic marketing is no longer a futuristic concept. It's here, and it's delivering real results.

We are incredibly proud of what we've built and grateful to the AWS team for their support.

Want to learn more? You can watch the full episode to see our platform in action and get a deeper look at the future of marketing.

[Link to the video: Thrad.ai: Road to agentic marketing | Let's Build a Startup S3E12]