# Thrad

> Thrad is advertising infrastructure for AI, running both sides of the market. Brands and agencies buy contextual, native ads that appear inside AI assistant and chatbot responses; AI publishers integrate an SDK or REST API to monetize a chatbot or LLM product with those same in-chat ads instead of charging users a subscription. Founded in 2024 by Andrea Tortella (CEO, previously led advertising at Perplexity AI) and Marco Visentin. Open roles are based in San Francisco.

Targeting is contextual and intent-based: ad selection reads the topic and intent of the live conversation and matches it to advertiser campaigns. Thrad processes only pseudonymized, non-sensitive conversational signals — no health, financial-account, biometric, precise-location, political or religious data — and uses no cookies and no device fingerprinting. Every ad carries a clear paid-advertising disclosure and must never be mistakable for the host AI's own output. Sensitive conversations are excluded automatically and no advertiser can override those exclusions. Targeting on detected emotional states or vulnerability indicators is prohibited. Full standards, including the prohibited and prior-approval category lists, at https://www.thrad.ai/safety.

## Advertisers

- [Thrad Autopilot](https://www.thrad.ai/autopilot): Thrad's advertising platform for AI conversations: drafts, launches and optimizes campaigns across AI assistants and Thrad's AI publisher network
- [Brands](https://www.thrad.ai/advertiser/brands): Reach users inside AI conversations at the moment decisions are made
- [Agencies](https://www.thrad.ai/advertiser/agencies): Run AI-native campaigns for multiple clients with shared dashboards and transparent reporting
- [DSP](https://www.thrad.ai/advertiser/dsp): Programmatic, real-time bidding on conversational inventory with sub-500ms auctions
- [Startups](https://www.thrad.ai/advertiser/startup): Acquire first users inside AI conversations and lower CAC
- [Enterprise](https://www.thrad.ai/advertiser/enterprise): Scale brand visibility across the AI ecosystem with enterprise governance
- [ChatGPT Ads](https://www.thrad.ai/chatgpt-ads): Managed service for activating paid ads inside ChatGPT
- [Self-serve tier](https://www.thrad.ai/advertiser/self-serve): Launch campaigns directly from the platform; CPC or CPM, no minimum spend
- [Managed Service tier](https://www.thrad.ai/advertiser/managed-service): Thrad's team handles strategy, activation, optimization and reporting
- [Design Partner tier](https://www.thrad.ai/advertiser/design-partner): Co-built campaigns, custom formats and early access for enterprise partners
- [Pricing](https://www.thrad.ai/resources/pricing): CPM and CPC across all three tiers; CPA coming

## Industries

- [E-commerce](https://www.thrad.ai/advertiser/ecommerce): Convert AI conversations into direct sales
- [Technology & Media](https://www.thrad.ai/advertiser/tech): Reach early adopters during discovery, comparison and evaluation
- [Finance & Insurance](https://www.thrad.ai/advertiser/finance): Guide users through complex financial decisions
- [Health & Wellness](https://www.thrad.ai/advertiser/health): Contextual ads in trusted health moments
- [Travel & Hospitality](https://www.thrad.ai/advertiser/travel): Influence trip planning and convert to bookings

## Publishers

- [AI monetization for publishers](https://www.thrad.ai/publisher): Native in-chat ads for any chatbot or AI app via SDK or REST API, working with any LLM framework or custom stack; first API call to live ads in under 60 minutes

## Platform and documentation

- [Ad infrastructure](https://www.thrad.ai/resources/infrastructure): Real-time intent analysis, bidding, delivery and optimization end to end
- [Integrations](https://www.thrad.ai/resources/integrations): Connect via API or SDK without disrupting an existing stack
- [Media buying](https://www.thrad.ai/resources/media-buying): Buy high-intent placements across AI platforms
- [Data & analytics](https://www.thrad.ai/resources/data-analytics): Track conversational intent and measure performance
- [SSP API docs](https://docs.thrad.ai/introduction): Publisher-side integration reference
- [Advertiser API docs](https://docs.thrad.ai/advertisers/introduction)
- [DSP docs](https://docs.thrad.ai/dsp/introduction): Programmatic access to AI inventory
- [Platform sign-in](https://platform.thrads.ai/login)
- [Ad Library](https://ad-library.thrad.ai/): Browse conversational ad creative

## Trust and policy

- [Safety Center](https://www.thrad.ai/safety): Advertiser eligibility, prohibited and restricted categories, conversational advertising standards, enforcement and reporting
- [Privacy Policy](https://www.thrad.ai/privacy)
- [Terms of Service](https://www.thrad.ai/terms)
- [FAQ](https://www.thrad.ai/blog/faq): How Thrad works for advertisers, publishers and the underlying technology

## Company

- [About](https://www.thrad.ai/about): Team, mission and story
- [Case studies](https://www.thrad.ai/case-studies)
- [Newsroom](https://www.thrad.ai/newsroom): Press coverage and company updates
- [Blog](https://www.thrad.ai/blog): Guides and playbooks, including the Thrad Manifesto
- [Content hub](https://www.thrad.ai/content): In-depth guides on advertising inside ChatGPT, Gemini, Perplexity and Copilot, on AI app monetization, and on vertical playbooks
- [Glossary](https://www.thrad.ai/resources/glossary): 220 AI-advertising and ad-tech terms, each on its own page
- [Careers](https://www.thrad.ai/resources/careers)
- [Events](https://www.thrad.ai/resources/events)
- [Sponsored Intelligence Summit](https://www.thrad.ai/sponsored-intelligence-summit): Recap of the London summit held 24 July 2026
- [Open source](https://huggingface.co/Thrad): Thrad's open contextual classifier models

## Optional

- [How a YC start up made busy professionals more productive](https://www.thrad.ai/case-studies/glnk)
- [How Betadine Became the Trusted Voice for Women Across the MENA Region](https://www.thrad.ai/case-studies/betadine)
- [How Italy’s Leading Stationary Brand fueled students creativity](https://www.thrad.ai/case-studies/carioca)
- [How Lively Raised menstrual awareness](https://www.thrad.ai/case-studies/lively)
- [India's largest personal healthcare brand normalized men’s wellness conversations](https://www.thrad.ai/case-studies/mars)
- [Türk Telekom reaches Turkish Gamers](https://www.thrad.ai/case-studies/turk-telekom)
- [Ads Inside AI: The Next Media Channel Marketers Can't Ignore](https://www.thrad.ai/blog/beet-tv-ads-inside-ai-andrea-tortella)
- [Agentic Commerce: Why Retailers Need Conversational Interfaces](https://www.thrad.ai/blog/agentic-ecommerce)
- [AI Ad Targeting in Conversational Interfaces](https://www.thrad.ai/blog/ai-ad-targeting-in-conversational-interfaces)
- [Chatbot Advertising: How Brands Can Reach Users Inside AI Conversations](https://www.thrad.ai/blog/chatbot-advertising-how-brands-can-reach-users-inside-ai-conversations)
- [ChatGPT Ads Alternatives: Every Way to Reach People Across AI Conversations](https://www.thrad.ai/blog/chatgpt-ads-alternative)
- [The AI Transparency & Disclosure Framework, Explained](https://www.thrad.ai/blog/iab-ai-transparency-disclosure-framework-explained)
- [The Rise of Conversational Advertising](https://www.thrad.ai/blog/the-rise-of-conversational-advertising)
- [The Thrad Manifesto](https://www.thrad.ai/blog/manifesto)
- [Thrad launches "Mark loves Marketing", the children's book that teaches little minds to share big ideas](https://www.thrad.ai/blog/book-mark-loves-marketing)
- [Thrad Open-Sources Two Conversation Classifier Models on Hugging Face](https://www.thrad.ai/blog/thrad-open-source-conversation-classifiers)
- [Why Retail Media Is Becoming a Strategic Growth Capability](https://www.thrad.ai/blog/roger-dunn-retail-media-show)
- [AWS Features Thrad's Multi-Agent System for Sales Prospecting](https://www.thrad.ai/newsroom/aws-multi-agent-prospecting)
- [AWS uses Thrad as case study for agentic architecture](https://www.thrad.ai/newsroom/aws)
- [BCG partners with Thrad for AI advertising report](https://www.thrad.ai/newsroom/bcg)
- [ExchangeWire covers Thrad partnership with leading AI publishers](https://www.thrad.ai/newsroom/exchange-wire)
- [In conversations with VaynerMedia director Mehul Suri](https://www.thrad.ai/newsroom/vaynermedia)
- [India's largest TV channel interviews Thrad CEO in Davos](https://www.thrad.ai/newsroom/ndtv)
- [Kiri Summers recognises Thrad's AI advertising efforts in The Drum](https://www.thrad.ai/newsroom/the-drum)
- [Microsoft features Thrad CCO on agentic commerce](https://www.thrad.ai/newsroom/microsoft)
- [Thrad CEO Andrea Tortella Joins TECS Lens Podcast](https://www.thrad.ai/newsroom/tecs-lens-podcast-andrea-tortella)
- [Thrad CEO Andrea Tortella Joins The Tim Castle Show](https://www.thrad.ai/newsroom/tim-castle-show-andrea-tortella)
- [Thrad CEO live on ETN](https://www.thrad.ai/newsroom/etn)
- [Thrad CEO speaks at WSJ Tech Live in Doha](https://www.thrad.ai/newsroom/wsj)
- [Thrad CEO speaks the agile brand podcast](https://www.thrad.ai/newsroom/agile-brand-podcast)
- [Thrad partners with ADSN, the TBPN of advertising](https://www.thrad.ai/newsroom/adsn)
- [World's biggest adtech community partners with Thrad](https://www.thrad.ai/newsroom/adtechchat)
- [Ad Networks for AI Apps in 2026: The Publisher-Side Landscape](https://www.thrad.ai/content/ad-networks-for-ai-apps-in-2026)
- [Ad Placement Inside AI Chatbots: Where and How](https://www.thrad.ai/content/ad-placement-inside-ai-chatbots-where-and-how)
- [Advertising Events and Experiences Inside AI Conversations](https://www.thrad.ai/content/advertising-events-and-experiences-in-ai-conversations)
- [Advertising on ChatGPT vs Perplexity vs Claude vs Gemini: The 2026 Landscape](https://www.thrad.ai/content/advertising-on-chatgpt-vs-perplexity-vs-claude-vs-gemini)
- [AI Ad Infrastructure for Publishers: What to Build vs Integrate in 2026](https://www.thrad.ai/content/ad-infrastructure-for-ai-app-publishers)
- [AI Advertising for B2B SaaS: Reaching Decision-Makers Inside AI Assistants](https://www.thrad.ai/content/ai-advertising-for-b2b-saas)
- [AI Advertising for E-commerce: Turning Product Questions into Sales](https://www.thrad.ai/content/ai-advertising-for-ecommerce)
- [AI Advertising for Education: How EdTech Brands Can Win in AI](https://www.thrad.ai/content/ai-advertising-for-education)
- [AI Advertising for Gaming: How to Reach Players in AI Conversations](https://www.thrad.ai/content/ai-advertising-for-gaming)
- [AI App Monetization by Stage: Pre-Revenue to Mature](https://www.thrad.ai/content/ai-app-monetization-strategy-by-stage)
- [AI App Monetization Case Studies 2026 — 8 Teardowns](https://www.thrad.ai/content/ai-app-monetization-case-studies-2026)
- [AI App Revenue Models Compared: A 2026 Decision Matrix](https://www.thrad.ai/content/ai-app-revenue-models-compared)
- [AI App RPM Benchmarks 2026: What Publishers Actually Earn](https://www.thrad.ai/content/ai-app-rpm-benchmarks-2026)
- [AI App Unit Economics and Monetization: The 2026 Framework](https://www.thrad.ai/content/ai-app-unit-economics-and-monetization)
- [ARPU Benchmarks for AI Chatbot Apps (2026 Numbers)](https://www.thrad.ai/content/arpu-benchmarks-for-ai-chatbot-apps)
- [Brand Safety for AI-Assistant Ads: What Buyers Actually Get](https://www.thrad.ai/content/brand-safety-for-ai-assistant-ads-what-buyers-actually-get)
- [Chatbot Ad Networks Explained: A 2026 Primer for AI Founders](https://www.thrad.ai/content/chatbot-ad-networks-explained)
- [ChatGPT Ad Formats vs Other AI Assistants: A 2026 Buyer's Map](https://www.thrad.ai/content/chatgpt-ad-formats-vs-other-ai-assistants)
- [ChatGPT Ads for Enterprise: The 2026 Procurement and Governance Guide](https://www.thrad.ai/content/ai-assistant-advertising-for-enterprise-marketers)
- [ChatGPT Ads for Fintech: The 2026 Compliance Playbook](https://www.thrad.ai/content/ai-assistant-advertising-for-fintech)
- [ChatGPT Ads for Healthcare: The 2026 HIPAA and FDA Playbook](https://www.thrad.ai/content/ai-assistant-advertising-for-healthcare-marketers)
- [ChatGPT Ads ROI: What the Early Data Actually Shows in 2026](https://www.thrad.ai/content/chatgpt-ads-roi-what-the-early-data-actually-shows)
- [ChatGPT Ads vs Google Ads: Should You Shift Budget in 2026?](https://www.thrad.ai/content/chatgpt-ads-vs-google-ads-should-you-shift-budget)
- [ChatGPT Ads vs. Meta Ads: What Changes When Advertising Moves Into AI Conversations?](https://www.thrad.ai/content/chatgpt-ads-vs-meta-ads)
- [ChatGPT Free Tier Playbook for AI App Builders](https://www.thrad.ai/content/chatgpt-free-tier-playbook-for-ai-app-builders)
- [ChatGPT Product Feeds: How to Get Your Catalog Into ChatGPT](https://www.thrad.ai/content/chatgpt-product-feed)
- [ChatGPT Revenue Streams: A Full Breakdown (2026)](https://www.thrad.ai/content/chatgpt-revenue-streams-breakdown)
- [Choosing an Ad SDK for Your LLM App: A 2026 Evaluation Framework](https://www.thrad.ai/content/choosing-an-ad-sdk-for-your-llm-app)
- [Did OpenAI Just Reveal Ad Network Plans? What a Job Posting Means for AI Advertising](https://www.thrad.ai/content/openai-ad-network-plans-job-posting)
- [Generative AI Advertising for Publishers: 2026 Playbook](https://www.thrad.ai/content/generative-ai-advertising-for-publishers)
- [Generative AI Advertising, Explained](https://www.thrad.ai/content/generative-ai-advertising-explained)
- [Generative AI Monetization: The 2026 Playbook](https://www.thrad.ai/content/generative-ai-monetization-playbook-2026)
- [GEO vs SEO: What Actually Changes When AI Answers Replace Search Results](https://www.thrad.ai/content/geo-vs-seo)
- [How Does ChatGPT Make Money? A 2026 Breakdown](https://www.thrad.ai/content/how-does-chatgpt-make-money)
- [How to Advertise on ChatGPT: A Buyer's Guide for 2026](https://www.thrad.ai/content/how-to-advertise-on-chatgpt-the-honest-2026-answer)
- [How to Advertise on Gemini: The Honest 2026 Landscape](https://www.thrad.ai/content/how-to-advertise-on-gemini-the-honest-landscape)
- [How to Advertise on Microsoft Copilot in 2026](https://www.thrad.ai/content/how-to-advertise-on-microsoft-copilot)
- [How to Advertise on Perplexity in 2026: The Honest Step-by-Step](https://www.thrad.ai/content/how-to-advertise-on-perplexity-in-2026)
- [How to Monetize an AI Chatbot App: The 2026 Playbook](https://www.thrad.ai/content/how-to-monetize-an-ai-chatbot-app)
- [How to Rank in ChatGPT: What OpenAI Actually Says Gets a Site Cited](https://www.thrad.ai/content/how-to-rank-in-chatgpt)
- [Integrating Ads Into an LLM Chat Interface: A Publisher's Guide](https://www.thrad.ai/content/integrating-ads-into-an-llm-chat-interface)
- [Intent-Based Targeting Inside AI Assistants: The 2026 Buyer's Guide](https://www.thrad.ai/content/intent-based-targeting-inside-ai-assistants)
- [LLM Monetization Strategies for App Builders (Stage-by-Stage)](https://www.thrad.ai/content/llm-monetization-strategies-for-app-builders)
- [Measuring AI-Assistant Ad Performance Honestly in 2026](https://www.thrad.ai/content/measuring-ai-assistant-ad-performance-honestly)
- [Monetize Free-Tier AI App Users Without Killing Retention](https://www.thrad.ai/content/monetizing-free-tier-ai-app-users-without-killing-retention)
- [Revenue Per Query for AI Apps: How to Model It Honestly in 2026](https://www.thrad.ai/content/revenue-per-query-for-ai-apps)
- [Subscription vs Ads for AI Apps: Which Model Wins in 2026](https://www.thrad.ai/content/subscription-vs-ads-for-ai-apps)
- [What ChatGPT Ads Actually Cost in 2026](https://www.thrad.ai/content/what-chatgpt-ads-actually-cost-in-2026)
- [What Is llms.txt? What It Does, Who Reads It, and Whether You Need One](https://www.thrad.ai/content/what-is-llms-txt)